While truly innovative, this is a complicated B2B offering. We needed to develop a simple, human brand story that was compelling on both a rational and emotional level. In contrast to most “energy-efficiency” communication, we focused on the business efficiencies gained beyond just energy savings. By re-inventing the way energy technology is sold, consumed, and fulfilled Sparkfund makes it possible to reduce non-renewable energy use not by limiting business, but by creating business opportunities.
We developed much more than a re-imagined brand identity, positioning, brand platform and story. We immersed ourselves in the company and culture. We spoke to customers, and listened in on sales calls with potential customers. We worked closely with Sparkfund to think through all possible touchpoints in the customer user experience.
We crafted their website, pitch decks, leave-behinds and developed an explainer video to help support the sales staff. It was a truly rewarding experience to partner with someone who clearly understood that branding is more than a logo, colors and a typeface. It’s everything you do.
