Take a walk on the bright side.

Beyond trendy

In the mid 1990’s, Hush Puppies reintroduced casual cool to America’s streets and closets. Today, the 90’s are retro and retro is in. Hush Puppies however, wasn’t fully along for the ride. So we had to take full advantage of this and honor the brand’s timeless styles—to go beyond just being trendy and claim renewable cultural space in the market. This meant not only introducing new styles and a fresh visual identity, but also championing its innovative technology, embracing a glass-half-full optimism, and fostering the idea that when your feet feel better, you will too.