In collaboration with the Employee Transportation Division at Genentech, I lead the team to concept the initial designs and multiple iterations, through managing the print production and installation of the fleet graphics for over 70 vehicles—from buses to vans and cars.
Working closely with Genentech's internal brand stakeholders, our senior creatives refined their concept for final print ready designs. Our vehicle wrap partner, ProWraps, helped to meticulously installed these works of art on the entire fleet of their employee transportation vehicles.
