On weekends, I enjoy biking the coastal trails and winding back roads through the bay area hills and wine country. At home, I consider myself a decent chef and occasional home brewer, producing very drinkable ales ranging in styles from hazy IPAs to saisons and porters—and enjoy sharing my craft and beer geek knowledge! My wife and I welcomed a baby girl into our family last May, and she loves to play with Goose, our little black lab.
As a senior program manager at Character, I currently lead our creative teams of designers, strategists, and writers to shape and define visual identity systems and strategic brand positioning to help launch our startup clients or rebrand established companies and products.
Building upon the foundation we establish with the brand’s visual identity and messaging platform, we design and craft experiences for mobile applications and responsive websites, to packaging and retail displays, and lead the production of lifestyle video, photography, or animated content to fully support the brand launch.
I manage our in-house creative, design, and strategy teams for each brand program, and manage our external production partners for website development, photography and video content, and print production vendors. I diligently work to ensure we consistently execute and deliver complete brand experiences to our high-level standards within the negotiated scope and budget.
Previously at Teak, as a senior integrated producer, I helped brands tell their stories through engaging content across any medium. I’ve helped to shape a range of clients and share their stories—from bid estimate through wrapping production for live-action video and photography shoots, to executing animated content for social media content, managing and scoping website design and development, and executing traditional print, packaging, and in-store campaigns. Those clients include Lagunitas Brewing, Smartwool, Curran Theatre, JanSport, San Jose Earthquakes, SF Travel, and UCSF Children’s Hospital.
With HH Global, I was embedded with the Google My Business team as their variable-data design and print production partner. I produced the daily pin-verification and quarterly revenue-generating direct-mail print marketing campaigns. On a global scale, we successfully verified new business listings on Google Maps in more than 27 countries and 61 languages daily. We implemented an entirely new variable-data driven design layout with automated prepress production on a daily print schedule. As a key brand steward, I ensured consistency in design and production quality globally.
Prior to Google, I produced localized broadcast, print, and digital advertising campaigns with Motorola’s brand creative team for their smartphone device product launches across LATAM, APAC and EMEA markets.
I started my career at XYZ Graphics after graduating from Cal Poly, working with San Francisco’s advertising and design agencies providing creative photo retouching and prepress print production and proofing services for Levi Strauss, AKQA, Grey, McCann, EA Sports, Williams-Sonoma, Genentech & Yahoo.
My strong passion for design and quality craftsmanship, combined with my fascination for technology, has helped me become an engineer for the art world.
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