In 2002, the Nutribullet ruled kitchens as the fastest selling kitchen appliance in the US. But as time passed and counter space grew thin, America’s blender found itself fighting for a place in a new generation of households, each increasingly focused on health and fitness. Ready to reclaim their spot in our homes, Nutribullet partnered with us to refresh a successful brand with an unshakeable, uncomplicated ethos—healthy living starts with simple steps.